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October 13, 2026

Articles by California Broker Magazine

In the News

Rosenberg Wins Public Service Award

March 1, 2021 California Broker Magazine

Compassion, humility, sincerity, caring, authenticity, helping others, being blessed, seeing the good, focusing on helping customers during difficulty — these sentiments and more were heard again and again at the NAIFA-LA awards and FSP-LA/Pasadena awards […]

In the News

New Poll: Not Everyone Excited About COVID-19 Vaccine

March 1, 2021 California Broker Magazine

Many people are chomping at the bit for the day they can book their COVID-19 vaccine appointment. Meanwhile, the “Back-to-Normal Barometer” survey recently found that about half of Americans have misgivings about getting vaccinated. The […]

In This Issue

Best Strategies in Approaching the Large Group Sale

March 1, 2021 California Broker Magazine

By Chris Della Sala When it comes to “large group business,” the scope and scale of what you are about to tackle may seem daunting. The reality of the situation is that there is often a great […]

In This Issue

General Agency: 2021

March 1, 2021 California Broker Magazine

Compiled by Thora Madden Cal Broker checked in with some of our favorite general agencies to get a glimpse of they’re seeing right now. Here’s what they had to say … Cal Broker: How has […]

In This Issue

COVID-19 Prompts Critical Illness Coverage

March 1, 2021 California Broker Magazine

Show your clients how enhancements to critical illness insurance make this protection even more valuable during the pandemic BY MICHAEL A. STACHOWIAK Critical illness insurance has been in the employee benefits spotlight for the past […]

In This Issue

Moving On From COVID-19

March 1, 2021 California Broker Magazine

Top Rx Utilization Trends & Vaccine Questions Answered BY RICK SUTHERLAND For most employers, the financial uncertainty brought on by COVID-19 has caused their well-intended budget forecasts to be unsteady at best. Business leaders faced […]

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California Broker Magazine October 2026

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