As millennials become a larger percentage of the health care consumer base, everything could change from how doctors see patients to how much costs play into medical decisions.
With a presidential election fast approaching, healthcare is an issue that’s getting plenty of traction on both sides of the political aisle. … Amid all the debate, however, one group could prove to be the wild card. As more millennials interact with the healthcare system, the industry will find itself facing a more sophisticated and demanding group that won’t stand for its inefficiencies with the same begrudging acceptance of previous generations, said Kathy Hempstead, director of insurance coverage for the Robert Woods Johnson Foundation. (Hidalgo, 2/7)
This is part of the KHN Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.