Pacific Life announced the launch of its newly transformed company website, PacificLife.com.
The site will help guide consumers through their unique financial “life goals,” offer educational content on relevant topics through an “Insights” series, share customer stories and financial calculators, and highlight revised, consumer-friendly product categories and information in a more interactive, engaging format across all digital/mobile platforms. The content was designed to help consumers be better prepared to have conversations with or find a financial professional.
“Customers want to do their own research, in addition to engaging with their financial professional,” said Pacific Life Executive Vice President and Chief Operating Officer Adrian Griggs. “Our goal with the new website is to more effectively interact and build meaningful connections with our audiences in straightforward language they can use. Moving forward, we will use an analytics-driven content strategy to ensure we are keeping the website fresh and delivering relevant information.” (read more)