The Four Industry Trends That Threaten Traditional Health Brokers – PART 2

And how to address them

PART Two of Three

By Nelson Griswold

In 2024, traditional health brokers face a threat to their very existence from four trends that were spawned or accelerated largely by the Affordable Care Act and the 2021 Consolidated Appropriations Act. These trends are transforming both the broker role and the sale and design of employer-sponsored health plans:

Transactional brokers are becoming consultative advisers;

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