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October 11, 2026

Articles by California Broker Magazine

In This Issue

Women’s Leadership Summit Watchwords: Authenticity, Connection, Compassion and Vulnerability

May 1, 2023 California Broker Magazine

Some people call them soft skills, but here they are rules of engagement Leading with empathy, compassion, authenticity and kindness. These were watchwords of the gathering of 200+ women leaders at the mid-March Ellevate Foundation’s […]

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Personality type and persuasive communications: understanding your client’s communications needs

May 1, 2023 California Broker Magazine

By John Hackston Here’s a quick quiz. When you are talking to a salesperson, what works for you, and what doesn’t? Specifically, when someone is trying to influence you, which of the following approaches would […]

In This Issue

Prediction: “There will be more and more customer segmentation”

May 1, 2023 California Broker Magazine

In this column, we pose a question or share a perspective or prediction about some aspect of the health insurance/finance industry. We invite industry leaders aka influencers to weigh in. If you would like to […]

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Long-term Care Update

May 1, 2023 California Broker Magazine

What you need to know about LTC legislation and state programs By Christine McCullugh I’m often asked to clarify points on the various pieces of long-term care (LTC) legislation being considered across the country. As […]

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Why Brokers Should Demand Digital Technologies from their Carriers

May 1, 2023 California Broker Magazine

 It’s important it is to actually fulfill the promises those benefits provide  By Tony Grosso Ask anyone in the hiring world, and most will tell you that over the past few years, more and more […]

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California’s Legislative Season is in Full Swing

May 1, 2023 California Broker Magazine

By Dawn McFarland I don’t know if you all feel this way, but I feel like the whole first quarter of 2023 flew past. It’s interesting to observe the changes in our environments in our […]

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