Taking a Quarterly Approach to Benefits Enrollment

For advisers seeking to help their clients get the most out of their next annual benefits enrollment, now would be an excellent time to start.

So says YouDecide CEO Peter Marcia, whose company studies and develops enrollment best practices. The start of the second quarter is an ideal time to review the past year’s enrollment results, while the experience is still relatively recent and the employer still has time to course correct for the coming year.

Employers, he adds are increasingly open to year-over-year strategic benefits planning. For the past decade, his firm has devised best practices for advisers and benefit professionals to incorporate into their enrollment strategies. These include establishing quarterly priorities and reviewing enrollment metrics to ensure that the results are aligned with the client’s strategic goals for its benefits plan. (Read more).