Achieving Competitive Advantage Through Marketing Innovation

Boost growth with tools, creativity and online strategy

BY ISAAC SMITH

Innovation has become an essential component for making any business successful in the modern world. In addition, technological advancements have led to rapid changes in every industry. For instance, big data brings innovation to the insurance industry and allows the analysis of data in a meaningful way. The combination of humans and technology has shortened data processing and analysis time. Similarly, marketing innovation has improved insurance industry efforts to create a competitive advantage and build customer relationships and satisfaction. Let’s see how you can stand out by leveraging these marketing innovations.

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