The Four Industry Trends That Threaten Traditional Health Brokers
And how to address them
PART ONE OF THREE
Traditional health brokers are facing an existential threat from trends born largely out of federal laws.
The Affordable Care Act (ACA) is old news, but it created conditions that fostered an industry trend that has been slowly but steadily taking hold. While all brokers not living under a rock are aware of the 2021 Consolidated Appropriations Act (CAA), few realize how its myriad rules are transforming the health broker role.