Agoura Hills-based Odie Pet Insurance announced big plans for 2021: the nascent company (we assume named after Jon Arbuckle’s dog in Garfield) is raising an investment round to fund its growth strategy. The company says that over the next 18-24 months funding will be used to enhance Odie’s consumer facing technologies, continue business development and marketing efforts, and acquire top-tier talent. The raise is being led by Bridge Point Capital based in New York City. Odie has already gained traction with enterprise level partners such as large employee benefits providers looking to expand their services within the fast- growing pet sector. Some of Odie’s key platform features include:
Affordable Pricing – Their plans on average are 15%-30% less expensive than equivalent products and offerings.
Transparent Policies – Addressing a major problem of pet insurance, Odie provides customers with easy-to-understand coverage and transparent policies.
Flexible Plan Options – Pet owners can fully customize their plan according to their budget and pet’s specific needs.
Vertical Integration – The platform vertically integrates marketing and distribution, underwriting, program management, and its carrier.