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August 29, 2026

Articles by California Broker Magazine

In This Issue

Protect, Grow, Sell 

January 8, 2026 California Broker Magazine

COMMISSION PLANNING By Phil Calhoun  As we enter another year, we remain committed to our goal which is to educate health insurance professionals about the risks they face with their commissions and the solutions to Protect, Grow, and Sell Commissions.    […]

In This Issue

Do you have a smooth running Referral Machine?

January 8, 2026 California Broker Magazine

REFERRALS By: Bill Cates, CSP, CPAE, President, Referral Coach International Every advisor knows referrals are the holy grail of client acquisition. Study after study continues to validate this. When they flow—with the clients that fit […]

In This Issue

Former Professional Basketball Player and 2026 NAIFA President Headlines 73rd Will G. Farrell Public Service Award Event as Tom Petersen is Honored 

January 8, 2026 California Broker Magazine

NAIFA CELEBRATING LEADERSHIP & LEGACY  By: NAIFA   The insurance profession thrives on integrity, advocacy, and a commitment to safeguarding the public—values embodied by the honoree of the 73rd Will G. Farrell Public Service Award for 2026, […]

In This Issue

Incoming NAIFA President Richard Coffin: Our Moment to Lead 

January 8, 2026 California Broker Magazine

NAIFA Message From Incoming President By: Richard Coffin  To the dedicated members of the National Association of Insurance and Financial Advisors, it is with profound humility and an energized sense of purpose that I step into […]

In This Issue

Debunking Lies about the Value of Carriers 

January 8, 2026 California Broker Magazine

HISTORY OF COMMISSIONS By: Don Goldmann  Johnathan Swift, the 1700s English satirist who wrote “Gulliver’s Travels,” is often credited as being the first writer to suggest the Devil invented lies.  If the Devil first invented lying, then everyone who lies, […]

In This Issue

Up Your Game: Why More Leads Aren’t Going to Help You 

January 8, 2026 California Broker Magazine

BRANDING By Sarah Dupree, Owner of Echo and Stone As we begin a new year, you may find yourself inevitably asking the same question, “How do I up my game to get more leads this […]

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