In This Issue
Outside the Box Medicare Marketing
By Harry P. Thal When you first walk into our office you step across the threshold and are greeted with our Welcome Mat. This mat sports our logo, which is a caricature of me in […]
Articles by California Broker Magazine
Insurance Company Surveys
CB’s Mental Health Benefits Qs
Compiled by Thora Madden Cal Broker reached out to a couple of carriers in the know for our first mental health benefits questionnaire. It was quick and painless this yet, but with your help we […]
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Consumer Directed Health Plans
Increasing cost transparency is always a good thing By David Fear, Sr. About 25 years ago – mid 1990s – a new “thing” came out on the market called “Consumer Directed Health Plans” (CDHP). This […]
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How to be the Superhero of Employee Engagement
By Megan Runci According to the annual Business Pulse Survey by Suntrust, 43% of employers increased benefits in order to stay competitive attracting and retaining talent. So how are you going to engage your employees? […]
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Helping Businesses Transition with an ESOP
By Rich Coffin Sixty-year-old Toby Phillips (not his real name) started his business a few decades ago out of his garage in Southern California. What initially began as a hobby, turned into a way to […]
In This Issue
Goodbye to one size fits all: Innovative group products meet diverse needs
By Rich Williams Today’s consumers increasingly want products and services tailored to their unique needs. For example, take the athletic-wear industry. Whether the buyer is an elite athlete who has workout gear custom-fitted based on […]