LTCI
By: Wendy Boglioli
An Olympic Reflection from a Long-Term Care Financial Advocate
There’s a moment every Olympian understands: the day your training becomes more than just routine—it becomes purpose. That moment usually comes long before the world is watching, long before the cameras are rolling, and long before the medals are within reach.
Right now, for brokers and advisors across California, that moment is here.
LA 2028 may still seem far off, but as someone who stood on the podium and later ran the 1984 LA Olympic Speakers Bureau for one of the world’s largest Olympic-permissible food companies, let me assure you—the Olympics don’t begin in 2028. They begin today.
And so should your plan.
The Olympics Will Change Everything
The 2028 Games will bring an influx of investment, innovation, and human potential to California. The impact will touch every industry—construction, transportation, hospitality, technology, healthcare—and with it, thousands of individuals, families, and businesses who need guidance, protection, and clarity.
As brokers, you aren’t just selling policies—you’re building futures. You’re creating peace of mind, helping people protect what matters most, and preparing them for life’s uncertainties.
LA 2028 gives you something powerful: a timeline, a goal, and a shared milestone that every client can connect with. Use it.
Long-Term Care Is a Conversation Worth Starting Now
In my work as a long-term care advocate, I’ve seen the heartbreak of being unprepared—and the relief that comes when a plan is already in place. Too often, families wait. They hope care won’t be needed. They assume they’ll have time. But as Olympians know, hope is not a strategy.
Whether it’s long-term care, disability, life insurance, or a hybrid solution, 2025 is not too early—it’s the perfect time to begin. The conversation is easier when the stakes aren’t immediate, and clients are more open when the goal feels clear and inspiring.
And what’s more inspiring than an Olympic city rising to meet its moment?
You’re Not Just an Advisor—You’re a Coach, a Catalyst, a Champion
When I trained for the Games, I had people in my corner who believed in the power of preparation. You are that person now—for every business owner, employee, and family you serve.
LA 2028 offers you more than opportunity—it offers you purpose. It’s a chance to lead with heart, to educate with integrity, and to give your clients the confidence that they’ll be ready—no matter what comes.
And yes, I’ll be there. Just as I’ve stood at the heart of the Games before—representing the U.S., leading the Olympic Speakers Bureau, and helping brands connect to the spirit of the Olympics—I’ll be there again in 2028. Because this moment matters.
What Will You Have Built by Then?
In sport and in life, the wins go to those who start early, stay focused, and never lose sight of the bigger picture.
So, here’s the question I’ll leave you with
When the torch is lit in Los Angeles in 2028, and the world turns its eyes to California—what will you have built?
Who will you have helped?
What impact will you have made?
Because the time to prepare isn’t tomorrow. It’s TODAY.
We encourage subscribers to take a second look at Group LTCi. There are five reasons to learn about this too good to be true coverage for small to large businesses.
Let Us Help You Navigate the Group Long Term Care Process
California Broker Magazine has partnered with BuddyIns to help you offer group long term care insurance solutions that provide:
- Guaranteed issue products
- Solutions for smaller groups with as few as five employees with employer funding
- A unique opportunity to offer group products to association members
The long term care insurance market has evolved, and BuddyIns can be your group partner from census evaluation through enrollment and beyond. Connect with BuddyIns today and begin the important LTC planning conversation with your employer or association clients.
Click for more information: BuddyIns Group Program Schedule a Meeting
Wendy Boglioli is a featured speaker, long term care expert, healthy aging advocate, and Olympic gold medalist. Boglioli brings professional versatility and captivating insight to audiences across the country. Her positive message and riveting personal story encourages everyone to take a holistic approach to their physical and financial outlook. As a BuddyIns partner, Boglioli focuses on educating financial advisors, agents, and consumers about the power of a long-term care plan. U.S. Olympic Gold, Bronze U.S. • Olympic Hall of Fame • International Swimming Hall of Fame
https://calendly.com/wendy-buddyins
Featured in our January Special Issue 2026 page 54 – Click here to download!