—How Actual Value and Vertical Integration Combine to Enhance Your Role as the Trusted Advisor
By Joe Buzzello
“Our agency is different. We handle their health plan and provide great service. We send them a turkey at Thanksgiving. They’ll never leave us.”
We hear some version of this often from agencies, and it’s simply not enough anymore. Great service is expected…not a differentiator. Neither is bringing them the same small, stale bucket of commoditized plans, rates, etc.
This lazy approach isn’t enough to propel you into the future. You’ll need a stronger form of business currency to scale your book of business.