Healthcare is becoming a new star in Silicon Valley. Driven by the promise of enormous payouts, entrepreneurs are using the latest technology and design to help save lives, and make money.
“It’s risky,” said Nate Gross, co-founder of San Francisco, California-based Rock Health, an incubator for healthcare startups. “You have a few more cards stacked up against you.” For example, Gross said, investors’ hesitancy is one of the setbacks. “It’s easier to understand a general tech product you can use than an app for cancer patients that you can’t use,” he said, adding that making healthcare look “sexy” is crucial for startups looking for funding. Except for the special needs of their users, healthcare entrepreneurs may have to study FDA regulations as well, something mass-audience developers don’t have to worry about according to a report at Huffington Post.