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Sunday April 20th 2014

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Posts Tagged ‘Life insurer consumer marketing’

Life and Annuity Insurers Accelerate Pace of Change in Marketing and Distribution Strategies

Life and Annuity Insurers Accelerate Pace of Change in Marketing and Distribution Strategies

Life insurer consumer marketing and distribution strategies have been evolving rapidly, and the pace of change will accelerate as insurers continue their focus on high net worth individuals while gearing up to deal with a rapidly changing population and new technology, according to a new study by Conning. "In addition to the growing importance of [...]