Rate Shock Looms for California Consumers

Healthcare ReformAs the 2014 deadline for full implementation approaches for subsidized health care coverage, health care premiums are rising and uncertainty remains over insurance cost and availability. Many states and state-based organizations have analyzed how the ACA will affect health insurance premiums for small groups and individuals. According to California’s Governor Brown, “While every effort will be made to promote affordability, large rate increases in the individual insurance market are likely at the outset (of ACA implementation), due to the requirement to offer coverage to all individuals, provide a higher level of benefits, and due to a significant increase in enrollment which will increase demand for services,” according to a recent report at the Fox and Hounds Daily.