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Saturday April 19th 2014

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Covered California Aggressively Targets LGBT Community

SSCoupleCovered California are working hard to spread the word, especially to communities that have been traditionally underserved by the health care system. Covered California has partnered with well-known LGBT community organizations such as local LGBT community centers, and the Transgender Law Project. Working with Covered California, these organizations are doing much outreach to the people they serve, through email and Social Media communications, having representatives on staff to assist people with their healthcare questions, and having enrollment materials available in their physical locations. Besides partnerships with the local organizations, Peter Lee said that Covered California has created an aggressive marketing campaign that includes print ads, billboards and Social Media. Advertisements have been tailored to various communities, including images of same-gender couples according to a story in the San Diego Gay and Lesbian News.