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Thursday April 17th 2014

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Anthem Blue Cross Leads California Exchange Enrollment Two Months In

AnthemBlueCrossAmid rising enrollment for healthcare insurance in California, industry giant Anthem Blue Cross has seized the early lead with a 30% share of the state’s exchange market. Two major rivals, Blue Shield of California and Kaiser Permanente, aren’t far behind in newly released state figures. Overall, the Covered California exchange said 156,143 people have selected a private health plan through Dec. 7. An additional 179,000 Californians have been deemed eligible for Medi-Cal, the state’s Medicaid program. Anthem has 32,241 enrollees, or 30% of California’s enrollment through Nov. 30, Covered California said. Blue Shield is next with 29,952 customers, or a 27% share according to a report in the Los Angeles Times.