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Thursday April 24th 2014

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States See No Rush to Buy Health Insurance Next Week

Health care reformNext Tuesday marks the first time uninsured people can buy health insurance using new online marketplaces under the health-care law, but state officials don’t expect many buyers next week. “We really anticipate very few people going through the enrollment process in October,” said Peter Lee, executive director of Covered California, the state’s health insurance marketplace. During a press conference with reporters, Mr. Lee joked that he expected two people to complete the signup process next Tuesday. “Oct. 1 is just a start and it’s not a magical date,” said Heather Howard, a project director at the Robert Wood Johnson Foundation, “Our lesson from Massachusetts (which opened a health insurance marketplace in 2006) is that people are very cautious. It’s not like buying a pair of shoes on Zappos,” according to a recent report from the Wall Street Journal.