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Sunday April 20th 2014

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California Unveils Ad Campaign for New Health Market

CoveredCaliforniaCalifornia lifted the curtain Thursday on its advertising for a new health insurance marketplace opening this fall as part of the federal health law. Covered California, the state agency implementing the Affordable Care Act, said these initial TV ads will begin airing next week in a handful of test markets: San Diego, Sacramento, Chico and Redding. A broader statewide campaign will kick off in October when people can begin signing up for health coverage that takes effect in January according to a new report in the Los Angeles Times.