The California exchange agency is making, and implementing, detailed plans for setting up “Covered California” – a state-run, state-based exchange program for individuals and – a Small Business Health Options Program (SHOP) exchange for small employers. The exchange agency is working to set up a health insurance exchange program, or Web-based insurance supermarket, in time for the program to distribute coverage that will take effect Jan. 1, 2014. Covered California managers are expected to fill about 850 employees to help with customer support.