Magazine Advertising 2012 Rates
Click Here to Download a PDF Version of the 2012 Print Ad Order Form
Call (800) 675-7563 for ad questions
| Black & White (Per Insertion) |
Four Color (B&W rate+$885) |
Pub Choice (B&W rate+$470) |
Matched Color (B&W rate+$590) |
| Size | 1X Rate | 6X Rate | 12X Rate | 1X Rate | 6 X Rate | 12X Rate | 1X Rate | 6 X Rate | 12X Rate | 1X Rate | 6 X Rate | 12X Rate |
| Full Page | 4,990 | 4,990 | 3,742 | 5,875 | 5,259 | 4,627 | 5,460 | 4,844 | 4,212 | 5,580 | 4,964 | 4,332 |
| 2/3 Page | 4,140 | 3,620 | 3,025 | 5,025 | 4,505 | 3,910 | 4,610 | 4,090 | 3,495 | 4,730 | 4,210 | 3,615 |
| 1/2 Page | 3,190 | 2,786 | 2,392 | 4,075 | 3,671 | 3,277 | 3,660 | 3,256 | 2,862 | 3,780 | 3,376 | 2,982 |
| 1/3 Page | 2,390 | 2,085 | 1,787 | 3,275 | 2,970 | 2,672 | 2,860 | 2,555 | 2,257 | 2,980 | 2,675 | 2,377 |
| 1/4 Page | 1,868 | 1,634 | 1,402 | 2,753 | 2,519 | 2,287 | 2,338 | 2,104 | 1,872 | 2,458 | 2,224 | 1,992 |
| 1/6 Page | 1,465 | 1,283 | 1,094 | 2,350 | 2,168 | 1,979 | 1,935 | 1,753 | 1,564 | 2,055 | 1,873 | 1,684 |
1/8 Page Directory Listing Ad $496 (Listing ads only available in our annual Directory)
| Inside Front Cover |
6,594 | 5,770 | 4,948 | 7,479 | 6,655 | 5,833 | 7,064 | 6,240 | 5,418 | 7,184 | 6,360 | 5,538 |
| Inside Back Cover |
6,594 | 5,770 | 4,948 | 7,479 | 6,655 | 5,883 | 7,064 | 6,240 | 5,418 | 7,184 | 6,360 | 5,538 |
| Outside Back Cover | 8,247 | 7,214 | 6,187 | 9,132 | 8,099 | 7,072 | 8,717 | 7,684 | 6,657 | 8,837 | 7,804 | 6,777 |
| Page Unit SizesSpread Trim—16 3/4” X 10 7/8” Live Area—16” X 10 1/8” W/Bleed—17” X 11 1/8” Full Page Trim—8 3/8” X 10 7/8” Live Area—7 5/8” X 10 1/8” W/Bleed—8-5/8” X 11 1/8” 2/3 Page 4-5/8” X 9-3/8” 1/2 Page Horizontal – 7” X 4-7/8” 1/2 Page Vertical – 4-5/8” X 7 1/2” 1/3 Page Horizontal – 4-5/8” X 4-7/8” 1/3 Page Vertical – 2-1/4” X 9-3/4” 1/4 Page – 4-5/8” X 3 3/4” 1/6 Page – 2-1/4” X 4 7/8” 1/8 Page – 3 1/2” X 2 1/2” 1/8 Page Vertical – 1 5/8” X 5” 2 Page Spread Trim—16 3/4” X 10-7/8” Live Area—16” X 10-1/8” W/Bleed—17” X 11-1/8” |
Preferred Positions May be secured by adding 10%to the space rate. Restrictions may apply.Commissionsall unpaid accounts billed at gross rate plus service charge of 1.5%Agency commission is 15% to recognized agencies. After 60 days per month on unpaid balance.Closing Dates Space Reservation deadline is the 8th of the month preceding publication date.Advertiser will be held responsible for space canceled after closing date.Camera-ready copy is due by the 13th of the month. |
Mechanical Requirements Press-ready PDF files strongly preferred (at least 288 DPI) with fonts embedded and an additional .125 (1/8”) bleed on all sides should be included (8.625” X 11.125” sized file).Mac InDesign, Quark XPress, Adobe Illustrator or Photoshop (no PC files) also accepted. All files need accompanying accurate color proof.Files can be e-mailed, supplied on CD or posted to FTP site: ftp.calbrokermag.com Log in: ads@calbrokermag.com Password: calbroker1 PDF files may be e-mailed to:stevez@calbrokermag.com.The accuracy of all ads supplied are the responsibility of the advertiser or ad agency. |
California Broker Magazine Online |
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| AD RATES Home Page Banner Ad–Monthly Rate Top of Home Page – $2,000 Per Month Insurance Insider News Banner Ad–Weekly Rate Insider News Home Page & Top of Insider News Email Blast– $500 Large Rectangular Home Page Ad–Monthly Rate Middle of Home Page Near Top – $1,500 Home Page Skyscraper Ad–Monthly Rate Left Side of Home Page A – $2,000 Home Page Button Ad–Monthly Rate Left Side of Home Page – $500 AD SIZES Leaderboard Ads—728 pixels wide x 90 pixels deep Banner Ads—600 pixels wide x 90 pixels deep (Horizontal–page middle) Large Rectangular Home Page Ad—336 pixels wide x 280 pixels deep Skyscraper Ads—120 pixels wide x 600 pixels deep (Vertical). Button Ads—125 pixels wide x 125 pixels deep |
DIRECTORY BANNER ADS (YEARLY RATES) Dental Plans $3,000 GA/Brokerage $3,000 Health Carriers $3,000 Long Term Care $3,000 Managed Care Plans $3,000 Secondary Market for Life Insurance (Life Settlements) $2,000 TPAs $2,000 Errors & Omissions $1,000 HSAs $1,000 Online Resources $1,000 Psychological Plans $1,000 Vision Plans $1,000 Worksite Marketing $1,000 Acupuncture Plans $500 Broker/Dealers $500 Chiropractic Plans $500 Critical Illness $500 COBRA Plan Providers $500 Employee Choice Plans $500 401 (k) Providers $500 Legal Plans $500 Prescription Drug Benefits $500 Paramedical $500 Regional Offices (Life) $500 Section 125 $500 Trusts $500 |
Editorial Calendar 2012 |
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| January Annuities COBRA Current Assumption Dental Estate Planning Ethnic Marketing HSA Survey Part I Limited Medical Medical Tourism Prepaid Legal Life Insurance Worker’s Comp Vision Voluntary Benefits |
February Dental Disability 401(k)/Sep IRA Group Medical Trends HSA Survey Part II Individual Health Life Insurance Life Settlements Limited Medical LTC Riders Self-Funding Plans Term Wellness |
| March Alternative Health Dental, Disability HSAs (Consumer-Driven Health) Indexed Annuities Life Insurance Medicare Advantage PPO Survey Part I Voluntary Benefits Vision (Transitions Conference Recap) |
April Acupuncture Annuities Chiropractic COBRA Disability Ethnic Marketing Life Insurance Long Term Care (Advertorial) PPO Survey Part II Self-Funding Bonus Circ: LAAHU University |
| May Disability 401(k) Critical Illness Ethnic Marketing HSAs (Consumer-Driven Health) Individual Health Life Insurance Life Settlements Limited Medical Prescription Drug Voluntary Benefits (View from Top) |
June Ancillary Benefits Including: Prepaid Legal, Vision, Disability, Chiropractic/ Acupuncture/Alternative Care/Wellness/ Dental/Group LTC HSAs (Consumer-Driven Health) Life Insurance/Estate Planning |
| July Annuities COBRA Critical Illness Dental Survey Part I Long-Term Care Medical Tourism Self-Funded Plans Life Insurance Voluntary Benefits (Advertorial) |
August Dental Survey Part II Ethnic Marketing Group Medical HSAs (Consumer-Driven Health) Individual Health Life Settlements Limited Medical View from the Top (Life) Vision Wellness |
| September 401(k) Annuities COBRA Dental Survey Part III Individual Health Life Insurance Long-Term Care Self-Funding |
October Annuities Disability Ethnic Marketing 529 Plans HMO Survey Part I HSAs (Consumer-Driven Health) Life Insurance Prepaid Legal Vision Bonus Circ: CAHU Sales Conference |
| November Acupuncture Chiropractic Dental HMO Survey Part II Life Distribution Life Insurance Long-Term Care Premium Financing Self-Funding Plans Voluntary Benefits Limited Medical |
December Annuities Critical Illness Dental Ethnic Marketing HSAs (Consumer-Driven Health) Life Insurance Life Settlements Medicare Supplements Vision Voluntary Benefits Survey |
