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Magazine Advertising 2014 Rates

Click Here to Download a PDF Version of the 2014 Print Ad Order Form

Call (800) 675-7563 for ad questions

Black & White
(Per Insertion)
Four Color
(B&W rate+$885)
Size 1X Rate 6X Rate 12X Rate 1X Rate 6 X Rate 12X Rate
Full Page 4,990 4,374 3,742 5,875 5,259 4,627
2/3 Page 4,140 3,620 3,025 5,025 4,505 3,910
1/2 Page 3,190 2,786 2,392 4,075 3,671 3,277
1/3 Page 2,390 2,085 1,787 3,275 2,970 2,672
1/4 Page 1,868 1,634 1,402 2,753 2,519 2,287
1/6 Page 1,465 1,283 1,094 2,350 2,168 1,979

1/8 Page Directory Listing Ad $496 (Listing ads only available in our annual Directory)

Inside
Front Cover
6,594 5,770 4,948 7,479 6,655 5,833
Inside Back
Cover
6,594 5,770 4,948 7,479 6,655 5,883
Outside Back Cover 8,247 7,214 6,187 9,132 8,099 7,072
Page Unit SizesSpread
Trim—16 3/4” X 10 7/8”
Live Area—16” X 10 1/8”
W/Bleed—17” X 11 1/8”
Full Page

Trim—8 3/8” X 10 7/8”
Live Area—7 5/8” X 10 1/8”
W/Bleed—8-5/8” X 11 1/8”
2/3 Page
4-5/8” X 9-3/8”
1/2 Page Horizontal –
7” X 4-7/8”
1/2 Page Vertical –
4-5/8” X 7 1/2”
1/3 Page Horizontal –
4-5/8” X 4-7/8”
1/3 Page Vertical –
2-1/4” X 9-3/4”
1/4 Page
– 4-5/8” X 3 3/4”
1/6 Page
– 2-1/4” X 4 7/8”
1/8 Page –
3 3/4” X 3 1/8”
1/8 Page Vertical
– 1 5/8” X 5”
2 Page Spread

Trim—16 3/4” X 10-7/8”
Live Area—16” X 10-1/8”
W/Bleed—17” X 11-1/8”
Preferred Positions
May be secured by adding 10%to the space rate. Restrictions may apply.Commissionsall unpaid accounts billed at gross rate plus service charge of 1.5%Agency commission is 15% to recognized agencies. After 60 days per month on unpaid balance.Closing Dates
Space Reservation deadline is the 8th of the month preceding publication date.Advertiser will be held responsible for space canceled after closing date.Camera-ready copy is due by the 13th of the month.
Mechanical Requirements
Press-ready PDF files strongly preferred (at least 288 DPI) with fonts embedded and an additional .125 (1/8”) bleed on all sides should be included (8.625” X 11.125” sized file).Mac InDesign, Adobe Illustrator or Photoshop (no PC files) also accepted. Files can be e-mailed to stevez@calbrokermag.com, supplied on CD, or posted to FTP site: ftp.calbrokermag.com
Log in: ads@calbrokermag.com
Password: calbroker1
PDF files may be e-mailed to:stevez@calbrokermag.com.The accuracy of all ads supplied are the responsibility of the advertiser or ad agency.

California Broker Magazine Online

Click Here to Download a PDF Version of the 2014 Online Ad Order Form

AD RATES
Home Page Banner Ad–Monthly Rate

Top of Home Page – $2,000 Per Month
Insurance Insider News Banner Ad–Weekly Rate
Insider News Home Page &
Top of Insider News Email Blast– $500
Large Rectangular Home Page Ad–Monthly Rate
Middle of Home Page Near Top – $1,500
Home Page Skyscraper Ad–Monthly Rate

Left Side of Home Page A – $2,000
Home Page Button Ad–Monthly Rate
Left Side of Home Page – $500
AD SIZES
Leaderboard Ads
—728 pixels wide x 90 pixels deep
Banner Ads
—600 pixels wide x 90 pixels deep (Horizontal–page middle)
Large Rectangular Home Page Ad—336 pixels wide x 280 pixels deep
Skyscraper Ads
—120 pixels wide x 600 pixels deep (Vertical).
Button Ads
—125 pixels wide x 125 pixels deep
DIRECTORY BANNER ADS
(YEARLY RATES
)
Dental Plans $3,000
GA/Brokerage $3,000
Health Carriers $3,000
Long Term Care $3,000
Managed Care Plans $3,000
Secondary Market for Life Insurance
(Life Settlements) $2,000
TPAs $2,000
Errors & Omissions $1,000
HSAs $1,000
Online Resources $1,000
Psychological Plans $1,000
Vision Plans $1,000
Worksite Marketing $1,000
Acupuncture Plans $500
Broker/Dealers $500
Chiropractic Plans $500
Critical Illness $500
COBRA Plan Providers $500
Employee Choice Plans $500
401 (k) Providers $500
Legal Plans $500
Prescription Drug Benefits $500
Paramedical $500
Regional Offices (Life) $500
Section 125 $500
Trusts $500

Editorial Calendar 2014

January
Annuities
COBRA • Dental
HSA Survey Part I
Private Exchanges
Prepaid Legal
Life Insurance (Life/LTC Combo)
Travel Insurance
Vision
Voluntary Benefits
Worker’s Comp
February
Dental • Disability
401(k)/Sep IRA
Health Exchanges
HSA Survey Part II
Individual Health
Indexed Universal Life
Life Settlements
Limited Medical • LTC Riders
Self-Funding Plans • Wellness
March
Annuities
Dental
Disability
HSAs (Consumer-Driven Health)
Life Insurance
Medicare Advantage
PPO Survey Part I
Voluntary Benefits
Vision (Transitions Conference Recap)
April
Acupuncture
Annuities
Chiropractic
COBRA
Disability
Health Exchanges
Life Insurance
Long Term Care
PPO Survey Part II
Self-Funding
May
Disability
401(k)
Critical Illness
HSAs (Consumer-Driven Health)
Individual Health
Prescription Drug
Voluntary Benefits (View from Top)
Life Insurance
Life Settlements
Private Exchange Survey
June
Ancillary Benefits Including:
Prepaid Legal, Vision,
Disability, Chiropractic/
Acupuncture/Alternative Care/
Wellness/Dental/Group LTC
HSAs (Consumer-Driven Health)
Life Insurance/
Estate Planning
July
Annuities
COBRA
Critical Illness
Dental Survey Part I
Life and LTC Rider
Medical Tourism
Self-Funded Plans
Life Insurance
Voluntary Benefits (Advertorial)
August
Dental Survey Part II
Self Funding
HSAs (Consumer-Driven Health)
Individual Health
Life Settlements
Medicare Supplements
Travel Insurance
View from the Top (Life)
Vision
Wellness
September
Annuities • COBRA
Long-Term Care
Dental Survey Part III
401(k)
Individual Health
Life Insurance
Medicare Supplements
Self-Funding
Voluntary Benefits
October
Annuities
Disability
529 Plans
HMO Survey Part I
HSAs (Consumer-Driven Health)
Life Insurance
Medicare Supplements
Prepaid Legal
Vision
November
Acupuncture
Chiropractic
Dental
HMO Survey Part II
Long-Term Care
Premium Financing
Self-Funding Plans
Life Insurance
Voluntary Benefits
December
Annuities
Critical Illness
Dental
HSAs (Consumer-Driven Health)
Life Settlements
Life Insurance
Vision
Voluntary Benefits Survey